在过去的几年里，鞋履界的顶峰一直被Sneaker独占，限量版、限定版、球员版和特殊版带来高昂的价格。然而，一股“橡胶热潮”正从时尚之都巴黎蔓延至全球时尚中心。

这是一款独一无二的橡胶鞋，从法国巴黎高端品牌both而来。这款鞋在过去一年中迅速席卷全球时尚界，不仅登陆了时装周，还进入了Selfridges、Antonioli、Opening Ceremony等知名精品店。

传统上，橡胶只是一种常见材料，但both赋予它非凡意义，以探索其可塑性为核心。与夸张的大型Sneaker相比，橡胶鞋更注重修饰脚型和拉长腿部线条。天然橡胶覆盖在不同部位，使得每双鞋都增添了一种别致艺术形态。

虽然both保持低调，但它以其技艺和心力所发挥出的艺术价值，让人难以忽视。此外，这些成功突围的设计不会是空穴来风，它们必须与成千上万同类竞争者竞争，只有独特性才能脱颖而出。

only用了一年时间，both就开创了全新的设计风格，即便难以用一个形容词归纳这种感觉。just like the meaning hidden behind both's name, it's a exploration of balance from all sides.

Both品牌虽2016年才发布第一季产品，但在此领域已驾轻就熟。they使用天然橡胶作为题材，将鞋子打造为第二层肌肤概念，并投入三十年的研究时间对各种可能性进行探索。Combining high elasticity natural rubber with leather materials creates shoes with high recognition.

The GUM系列 carves design into footwear, using traditional techniques to add multiple layers of vulcanization to the rubber. Italian quality leather provides softness and breathability. Handmade stitching and coloring create a source of comfort in unique designs.

The GAO series takes inspiration from popular running shoes, colliding industrial and artistic sensibilities for unique interest. Reinterpreting retro trends, these shoes have high recognizability. The GAO Runner uses classic rubber, leather, and mesh construction for shoe faces with complex contours that make levels more distinct. Bold color block cutting presents black and white as base tones with colorful accents.

New sporty wind design combined with thick soles subtly hints at industry aesthetics on a small label adding chemical formulae during the production process of rubber gives an industrial manual feel making details interesting.

Compared to common Sneaker brands on the market, both's new concept is a fresh wind direction in fashion circles – exploring the infinite possibilities of natural rubber based on brand purpose - tangible representation - exploring natural rubber's infinite possibilities

Make one piece of clothing have multiple possibilities; both-rubber shoes will become partners in creating new trends