在过去的几年里,鞋履行业的金字塔顶端一直被Sneaker所占据,其限量版、限定版、球员版和特殊版等“光环”下,价格不断攀升。然而,一股新的风潮——“橡胶热”正从巴黎时尚界传播开来,它以独特的设计赢得了其他时尚中心的地位。
这是一款与众不同的橡胶鞋,由法国高端品牌both推出。这款鞋子不仅登上了时装周,但还迅速成为全球时尚界的焦点,进入了包括Selfridges、Antonioli和Opening Ceremony在内的一系列高品质时尚店铺。
传统上,橡胶是一种平常无奇的材料,但both将其赋予了一种新意。通过探索橡胶材质的可塑形态,这些鞋履成为了both创作过程中的核心理念。与夸张的大型Sneaker相比,这款橡胶鞋更注重修饰脚型和拉长腿部线条,使其适合男士和女士穿着。
由于它独特的艺术形态,“橡胶热”这一趋势预计会变得越来越流行,并影响未来潮流。尽管both保持低调,但它已经成功地突破了竞争对手,以其独特性赢得了市场份额。
only in a year, both has successfully established a new design style that is hard to categorize. Like the meaning hidden behind its name, both explores the balance of all aspects. With 30 years of research on shoe possibilities, both uses high elasticity natural rubber combined with leather materials to create shoes with high recognition.
The GUM series carves designs into the shoes and uses traditional techniques to add multiple layers of vulcanization, merging plasticity and unique cutting-edge designs into the body of each shoe. The soft Italian cowhide leather provides beyond-ordinary breathability, while hand-sewn and hand-colored details are the source of comfort in GUM series' unique design.
The GAO series takes inspiration from popular running shoes and collides industrial and artistic feelings for an intriguing look, reinterpreting retro trends with high recognizability. The GAO Runner features classic rubber, leather, and mesh construction for a complex shoe face that makes levels more distinct. Bold color block cuts present contrasting elements against black-white bases. New sporty wind designs combine thick soles with subtle industrial hints; even a small label adds chemical equations from the rubber-making process for an "industrial manual" feel.
Compared to common Sneaker brands on the market, both's innovative concept is a new trendsetter in fashion circles—based on exploring endless possibilities of natural rubber material as abstract representation under brand's purpose—the pursuit of innovation itself becomes reality through these iconic footwear creations by both.
Let one piece have multiple possibilities; these elastic shoes will be your partner in creating new trends.