这款来自法国巴黎的高端鞋履品牌——both，以其独特设计和概念性，为全球时尚行业带来了新风潮。除了登陆时装周展会以外，both橡胶鞋也被多个高品质、概念性为准则的时尚精品店如 Selfridges、Antonioli、Opening Ceremony、L’Eclaireur、Isetan、GR8 以及北京地区的 Dover Street Market、SKP 和 ANCHORET 等等率先引入。
传统上，作为材质的橡胶可能只是种再平常不过的用料，但在 both 的品牌设计语言里，橡胶却被赋予了不平凡的象征意义。通过探索橡胶材质的可塑形态，这成为 both 制作过程中的核心意识。在设计上，与修饰脚型和拉长腿部线条相结合，使得女士们也能穿着这种鞋子增添一番别致感。
虽然 both 品牌行事过于低调，对大众而言依然是陌生的，不过生活中总有些“最熟悉的陌生物”，需要付出大量技艺和心力才能发挥其艺术价值。而 it 又是如此遍布熟悉，以至于难以注意到它存在。这股“both 橡胶热”正从时尚之都巴黎传了过来，将越刮越凶猛地蔓延至未来的潮流趋势中。
如果你知道每一年里时尚界会产出多少双鞋子，你就大概能理解，那些成功突围而出的款式总不会是空穴来风。这就像真人秀节目中的海选一样，你要跟成千上万同类型对手竞争。你的竞争力取决于你的独特性。
仅用了一年时间，both 就成功开辟出一种全新的设计风格。不过很难用一个形容词去归纳这种鞋子到底属于哪一种感觉。正如藏在 both 这个名字背后的意义一样，是对各方平衡的一种探索。
尽管在 2016 年才正式发布第一季产品，但 both 在 shoe 设计及制造经验可以说是驾轻就熟。使用天然橡胶材料为题材，以将 shoe 打造为第二层肌肤的概念。此外，还投入三十年的时间来对 shoe 的各种可能性进行研究，用高度弹性的天然橡胶结合皮革材料打造 shoes，有很高辨识度。
GUM 系列将设计镌刻在 foot 上，天然橡 rubber 通过传统技艺进行多层加硫，把可塑性与独特剪裁融于 shoe 身，每一双 GUM 系列都诞生于高端造工匠人手中。而 GAO 系列则以流行跑 shoes 为灵感，将工业感与艺术感碰撞出独特趣味，再解读复古风潮，有极高辨识度。在这两系列中，大胆色块切割，以及微妙工业暗示，让细节亮点充满趣味。
与市场上的 Sneaker 运动 shoes 品牌相比，这份本来就不属于传统 shoes 感觉，就是基于 Both 品牌宗旨下的具象表现——探索天然 橡 rubber 的无限可能性。这让 one piece of clothing 有多重可能性，而 Both 橙 gum Shoes 将成为打造全新潮流好伙伴之一。如果 you know how many pairs of shoes the fashion world produces each year, you might understand that those successful styles are never just a coincidence. It's like a reality TV show competition where thousands of similar types compete against each other. Your competitive edge depends on your uniqueness.
In just one year, Both has successfully pioneered a completely new design style. Though difficult to summarize this type of shoe with just one word, it's as if the meaning hidden in the name "Both" embodies a search for balance among all aspects.
Although officially launching its first season in 2016, Both has mastered shoemaking techniques and designs with ease. Using natural rubber materials as its theme, it creates footwear akin to the second layer of skin. Thirty years have been spent researching various possibilities for shoemaking, combining highly elastic natural rubber with leather materials to create recognizable products.
The GUM series engraves designs onto feet using traditional techniques and multiple layers of vulcanization, blending pliability with unique cuts into the shape of each pair. Each GUM series is born from high-end craftsmanship by artisans' hands.
The GAO series draws inspiration from popular running shoes and collides industrial aesthetics with artistic flair to create unique charm while reinterpreting retro trends with high recognition rates. Bold color blocks cut through subtle industrial undertones making detail highlights full of interest.
Compared to market Sneaker sports brands like these two lines not only belong outside traditional footwear but also embodying an abstract representation based on Both's brand philosophy – exploring endless possibilities in natural Rubber material!
This makes clothes multi-dimensional; thus would be perfect companions for creating fresh trends!
